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Shopper Activation Manager - Cultured

General Information

Date Published
07-Apr-2026
Advertising Ends
20-Apr-2026
ID#
15119
Role Type
Marketing & Comms
Work Type
Permanent Full-Time
Workplace Type
Hybrid
Country
New Zealand
Location
Auckland

Position Description

About Lactalis-Mainland Dairy
Mainland Dairy, the business formerly known as Fonterra’s global Consumer and associated businesses, is now part of the Lactalis Group and known as Lactalis-Mainland Dairy. 
 
Lactalis is a French family-owned business founded in Laval in 1933. Today, it is the world’s leading dairy group, present in 50 countries employing around 85,500 people. It is home to some of the world’s best known global and international dairy brands, including Président, Galbani and Parmalat. 
 
Lactalis-Mainland Dairy is a team of more than 4,300 employees, operating 16 manufacturing sites across Oceania, Southeast Asia, South Asia and the Middle East. We make well-loved brands including Anchor, Fresh ‘n’ Fruity and Mainland.
 
Our passionate and talented team is committed to nurturing the future, unlocking new opportunities, and fostering innovation in nutrition and food.

About the Opportunity 
Bring iconic dairy brands to life where it matters most - in store and across retail media. As our Shopper Activation Manager, you’ll manage the shopper agenda across our yogurt and culinary portfolio, translating big brand ideas into high-impact executions that drive conversion, growth, and standout presence with New Zealand’s key grocery retailers. You will manage the development and delivery of annual shopper strategic plans (long and short term) in line with total business, category, brand and customer strategies to deliver agreed business KPI’s including sustainable profit growth. Reporting to the Head of Shopper and Digital- Oceania, your key responsibilities will include:

  • Manage the annual shopper strategy and activation plan for key brands (including Anchor, Fresh ‘n’ Fruity and Kāpiti) aligning to category, brand and customer strategies and delivering against agreed KPIs
  • Translate above-the-line brand campaigns into best-in-class omnichannel retail media programs across major supermarket chains, shaping the path-to-purchase from awareness to conversion
  • Partner cross-functionally with Sales, Brand, Category, Insights and Field teams, bringing diverse stakeholders together around one clear direction and ensuring flawless execution
  • Build strong external partnerships with retailers and retail media providers, running regular WIPs to optimise performance and unlock new activation opportunities
  • Own end-to-end BTL delivery: agency briefing and workflow, creative strategy and asset development, budget and materials management, field communications, plus measurement and learnings to continuously lift future campaigns

About You
You’re an insight-led shopper marketer who loves the craft of activation and the payoff of seeing your work land in-store, on shelf, and across retail media. Confident and organised, you’re at your best when juggling multiple stakeholders, moving at pace, and guiding teams toward a shared outcome. You will bring:

  • Significant experience across shopper / trade / marketing / category / sales in FMCG or retail, with proven success delivering shopper strategy and activation
  • Strong retailer interface capability - comfortable influencing customers, retail media account managers, and agencies to get to great work
  • Demonstrated ability to leverage shopper and consumer insights to identify opportunities, shape plans, and deliver strong commercial outcomes
  • Sharp stakeholder management, negotiation, and communication skills - able to position complex proposals clearly, align competing priorities, and keep delivery on track
  • Strong project management and integrated BTL planning expertise, with the discipline to meet deadlines and the creativity to raise the bar on execution

We value people who are passionate, ambitious, and keen to grow, whether you’re ready to step up or looking to deepen your expertise.
 
What We Offer
• Competitive pay and benefits
• Career development and internal opportunities across a global business
• A team focused workplace in a fantastic culture where your work has real impact
• A strong commitment to quality, innovation and sustainability
• Flexible work arrangements where possible
 
Our Commitment
Lactalis-Mainland Dairy is an equal opportunity employer. We encourage applications from people of all backgrounds, regardless of gender, ethnicity, religious beliefs, age, or ability.
 
Apply Now

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