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Senior Brand Manager - Yoghurt & Culinary

General Information

Date Published
13-Apr-2026
Advertising Ends
26-Apr-2026
ID#
15320
Role Type
Marketing & Comms
Work Type
Permanent Full-Time
Workplace Type
Hybrid
Country
New Zealand
Location
Auckland

Position Description

About Lactalis-Mainland Dairy
Mainland Dairy, the business formerly known as Fonterra’s global Consumer and associated businesses, is now part of the Lactalis Group and known as Lactalis-Mainland Dairy. 

Lactalis is a French family-owned business founded in Laval in 1933. Today, it is the world’s leading dairy group, present in 50 countries employing around 85,500 people. It is home to some of the world’s best known global and international dairy brands, including Président, Galbani and Parmalat. 
 
Lactalis-Mainland Dairy is a team of more than 4,300 employees, operating 16 manufacturing sites across Oceania, Southeast Asia, South Asia and the Middle East. We make well-loved brands including Anchor, Fresh ‘n’ Fruity and Mainland.
 
Our passionate and talented team is committed to nurturing the future, unlocking new opportunities, and fostering innovation in nutrition and food.

About the Opportunity 
Reporting to the Group Marketing Manager – Cultured, this role is responsible for leading the development and execution of Fresh’n Fruity, Kapiti and Anchor marketing initiatives across the Yoghurt and Culinary categories. This is a critical role within the team, playing a key part in the delivery of the cultured portfolio and category strategy, landing a substantial innovation agenda in market and delivering growth and profitability outcomes across the portfolio. You will: 

  • Lead brand level strategy and growth plans grounded in consumer insight and aligned to the broader Cultured portfolio direction. 
  • Lead endtoend delivery of innovation projects, from concept through to commercialisation and launch 
  • Own and deliver the annual brand plan, ensuring current initiatives land strongly, while shaping what’s next 
  • Lead cross functional teams, partnering closely with Sales, Category, RGM, Innovation & Supply Chain to align strategy to execution and deliver results 
  • Manage key agency partnerships to deliver high impact campaigns and in market execution 

About You 
You’re a strategic, commercially minded FMCG brand leader who loves the challenge of competitive categories - and you know how to turn consumer and customer insight into plans that win in market. Just as importantly, you’re a confident influencer who builds trust quickly, communicates clearly, and brings others along to deliver great results. In addition to this you will have: 
 
  • Proven FMCG brand leadership experience, with capability across the full marketing mix from strategy to execution 
  • A strong track record in innovation, with experience taking products or propositions from idea through to launch  
  • Strategic thinking - able to simplify complexity, identify the real problems to solve, and set a clear direction that teams can execute against 
  • Commercial acumen, with the ability to connect brand choices to performance, trade-offs, value creation and growth outcomes 
  • Outstanding stakeholder management and influencing skills, with the confidence to align diverse teams, manage tension well, and keep momentum through obstacles 

We value people who are passionate, ambitious, and keen to grow, whether you’re ready to step up or looking to deepen your expertise.
 
What We Offer
  • Competitive pay and benefits
  • Career development and internal opportunities across a global business
  • A team focused workplace in a fantastic culture where your work has real impact
  • A strong commitment to quality, innovation and sustainability
  • Flexible work arrangements where possible
 
Our Commitment
Lactalis-Mainland Dairy is an equal opportunity employer. We encourage applications from people of all backgrounds, regardless of gender, ethnicity, religious beliefs, age, or ability.

Apply Now

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