Skip to content

Shopper Activation Manager

Job Name
Shopper Activation Manager

General Information

Date Published
12-Jan-2026
Advertising Ends
12-Mar-2026
ID#
14541
Role Type
Sales
Work Type
Permanent Full-Time
Workplace Type
On-site
Country
Malaysia
Location
Malaysia

Position Description

We are Fonterra, one of the world's largest dairy nutrition companies.

At  Fonterra, you’ll be inspired by purpose and guided by principles. Whether you're based in New Zealand or anywhere else around the world, you’ll be part of a team that creates goodness for generations and delivers global impact through local action. Our brands are trusted by families and individuals alike, delivering high-quality dairy nutrition to millions of people globally.

 As a Co-operative created and owned by New Zealand dairy farmers, our collaboration, innovation, and passion have enabled us to share the goodness of our dairy with the world. We're committed to caring for the land, our animals, and every drop of milk, producing nutritious food with safe, quality ingredients loved in New Zealand and around the world.  

As part of the Fonterra Co-op, you'll be solving for a better future alongside a team connected by solid values as we strive to be a leader in dairy sustainability, dairy innovation and science, with a focus on New Zealand milk.   

When you join Fonterra, you'll open yourself to a career of opportunities where you can grow with us by developing your skills, sharing your knowledge, and exploring diverse career paths that ignite your passions.

About the role

This role is critical in shaping how our brands connect with shoppers at the point of purchase. By leading activation strategies and execution, the Shopper Engagement Manager plays a key role in driving brand visibility, consumer engagement, and category growth in a fast-paced FMCG environment.

Role Overview
  • As Shopper Activation Manager, you will be at the forefront of bringing our brands to life at the point of purchase. You’ll lead the development and execution of high-impact shopper activation plans across Fonterra’s portfolio—including Anlene, Fernleaf, Anmum Essential, and our Chilled range—through engaging consumer roadshows, concourse events, and in-store promoter programs.
  • This is a dynamic, cross-functional role that works closely with Brand Marketing, Field Sales, and external agencies to deliver seamless, effective activations that drive conversion and brand love.
  • Work Schedule Flexibility: Shopper activations may occasionally take place over weekends. In such instances, the company provides appropriate compensation or replacement leave to ensure work-life balance is maintained.

Key Responsibilities

Shopper Activation Strategy & Execution
  • Champion the planning, deployment and execution of shopper roadshows with a focus on efficiency, effectiveness, and brand impact.
  • Lead strategic development of activation plans through shopper insights, consumer behavior analysis, and operational excellence to drive business results.
  • Design thematic brand events and campaign plans aligned with overall brand and category strategies.
  • Continuously innovate activation ideas at the point of purchase to meet and exceed KPIs.
  • Monitor competitor activation strategies and proactively develop activation plans to defend and grow category share.
  • Own and manage in-store activation budgets, ensuring alignment with internal stakeholders and external agency partners.
  • Oversee third-party agency performance, ensuring delivery against agreed KPIs and brand objectives.

Trade Engagement & Collaboration
  • Build and nurture strong working relationships with internal teams and external business partners to support brand goals.
  • Leverage shopper insights, category data, and field feedback to develop targeted engagement activities that drive footfall and category growth.
  • Collaborate with Field Sales and cross-functional teams to evaluate activation effectiveness and optimize future plans.
  • Supervise product and skill training for third-party promoter teams to ensure high-quality execution.

KPI Management & ROI Optimization
  • Set and track KPIs for shopper roadshows, focusing on both effectiveness and efficiency.
  • Continuously refine and enhance thematic campaigns for future activations.
  • Identify and implement process improvements across retail and non-retail activation workflows.
  • Develop clear activation guidelines and execution standards to ensure consistency and excellence.
  • Conduct regular reviews and reporting of activation performance.
  
About You
  • Diploma or Degree in Marketing, Business Administration, or a related field.
  • 3-4 years of proven experience in trade marketing, brand management, or shopper activation. Strong execution acumen and analytical skills to drive activation effectiveness and efficiency.
  • Basic understanding of shopper behavior, market insights, and consumer journey mapping. Ability to build engagement ecosystems that drive conversion at point of purchase.
  • Effective communication and interpersonal skills to work cross-functionally with internal teams and external partners.
    
    
Are you excited about this opportunity but may only meet some requirements?

At Fonterra, we are committed to building a diverse workplace and, therefore, open to looking at applicants with excellent transferable skills. If that's you, we encourage you to apply as you may be the right candidate for this role or one of our other opportunities. 

Or join our Talent Community by clicking here, to be notified about new and relevant job opportunities. 

The benefits of life at Fonterra

Our people and what they bring to our Co-op shape our success. We have a collaborative culture, inspiring leaders, and passionate people, making Fonterra a great place to work. We also offer competitive remuneration and a range of benefits, regardless of your role or location. 

Fonterra is a place where everyone can be themselves, feel empowered to do their best, and are empowered to create goodness for generations.  

Sound good to you? Come and join us, and let's solve for better, together. You, me, us together.

#LI-NI1 #LI-JW