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Sales Supervisor, Food Services

General Information

Date Published
14-Apr-2026
Advertising Ends
28-Apr-2026
ID#
14465
Role Type
Sales
Work Type
Permanent Full-Time
Workplace Type
On-site
Country
Vietnam
Location
Vietnam

Position Description

We are Fonterra, one of the world's largest dairy nutrition companies.

At  Fonterra, you’ll be inspired by purpose and guided by principles. Whether you're based in New Zealand or anywhere else around the world, you’ll be part of a team that creates goodness for generations and delivers global impact through local action. Our brands are trusted by families and individuals alike, delivering high-quality dairy nutrition to millions of people globally.

 As a Co-operative created and owned by New Zealand dairy farmers, our collaboration, innovation, and passion have enabled us to share the goodness of our dairy with the world. We're committed to caring for the land, our animals, and every drop of milk, producing nutritious food with safe, quality ingredients loved in New Zealand and around the world.  

As part of the Fonterra Co-op, you'll be solving for a better future alongside a team connected by solid values as we strive to be a leader in dairy sustainability, dairy innovation and science, with a focus on New Zealand milk.   

When you join Fonterra, you'll open yourself to a career of opportunities where you can grow with us by developing your skills, sharing your knowledge, and exploring diverse career paths that ignite your passions.

About the role

The Vietnam Foodservice Business is identified as one key pillars of growth for Fonterra Brands Vietnam with the expectation to grow volume and value in the next 3 years. Hence, this position is critical to generate revenue and profit for the business unit by selling Anchor Food Professionals product (ie Butter, Cheese, Cream, Cream Cheese & Milk) to foodservice outlets like 5-star hotels, Bakeries, restaurants, beverage houses and others.

Key Accountabilities

Sales Execution:

  • Monitoring on own daily/ weekly sales run rate to ensure that it is on track vs assigned target.
  • Introduce new products and implement any promotional programmes from the Channel Team
  • Maximising market potential via effective Route to Market (RTM) to achieve targeted distribution in width (geographical expansion) and depth (share of wallet in dairy category, increase PRC).  

Sales Capability:

  • Plan daily/ weekly/ monthly work accordingly by route (pre-call/ call plan), follow the sales discipline
  • Learn how to use the sales tool that was provided to enable solution selling and capture customer insights as much as possible for account development.
  • Negotiate with customer on the best pricing to drive profitable growth for each of the category.
  • Continuously make an effort to improve product knowledge through the training programme and work closely with Line Manager on personal development.

Sales Operation:

  • Responsible for completion of monthly sales report (ie working plan, competitor information, potential customers).
  • Gather timely accurate market information and analyse all relevant customer/market data across the various market segments in a Foodservice database

People Management & building sales capability:

  • Recruit, train and coach sales team on solution selling and how to use the sales tool properly
  • Manage sales team daily routines to assure the sales disciplines are in place
  • Manage & motivate sales staff through a proper development plan to ensure they deliver their best.

Major Challenges:

  • Managing pricing volatility of our product vs competitor
  • Understanding & application on product technical knowledge to convince customers who have switched to competitor brands due to dis-satisfaction with our services to become our customers again.

Critical Skills & Experience:

  • High School or Vocational School graduate.
  • Minimum of 2-3 years’ working experience in sales; prior experience in B2B, HORECA, or food solutions is an advantage. Sales experience in other industries may also be considered.
  • Genuine interest in foodservice and willingness to learn, including baking and cooking, to enhance product knowledge.
  • Ability to work independently with strong problem-solving skills.
  • Proficient in Microsoft Office applications.
  • Strong interpersonal skills with the ability to build and maintain relationships with key customers.
  • Familiarity with foodservice sales channels.
  
    
Are you excited about this opportunity but may only meet some requirements?

At Fonterra, we are committed to building a diverse workplace and, therefore, open to looking at applicants with excellent transferable skills. If that's you, we encourage you to apply as you may be the right candidate for this role or one of our other opportunities. 

Or join our Talent Community by clicking here, to be notified about new and relevant job opportunities. 

The benefits of life at Fonterra

Our people and what they bring to our Co-op shape our success. We have a collaborative culture, inspiring leaders, and passionate people, making Fonterra a great place to work. We also offer competitive remuneration and a range of benefits, regardless of your role or location. 

Fonterra is a place where everyone can be themselves, feel empowered to do their best, and are empowered to create goodness for generations.  

Sound good to you? Come and join us, and let's solve for better, together. You, me, us together.