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Regional Sales Manager (Northern & East Coast)

Job Name
Regional Sales Manager (Northern & East Coast)

General Information

Date Published
06-Jan-2026
Advertising Ends
06-Mar-2026
ID#
12774
Role Type
Sales
Work Type
Permanent Full-Time
Workplace Type
On-site
Country
Malaysia
Location
Malaysia

Position Description

Iconic dairy brands, exciting dairy future!   

Mainland Dairy is entering a bold, new chapter. Evolving from our roots as the business formerly known as Fonterra’s global Consumer and associated businesses, we are set to become part of Lactalis Group, the world’s largest dairy company known for its firm belief in the future of dairy and rapid, consumer-driven growth.  

To be known as Lactalis – Mainland Dairy, we’re looking for highly skilled and knowledgeable people who are energised by the opportunity under new ownership, a change that is expected for the first quarter of 2026 (pending sale completion) but starting as soon as the right person is identified and available.    

At Lactalis – Mainland Dairy, our passionate and talented team is committed to nurturing the future, unlocking new opportunities, and fostering innovation in nutrition and food.  Come join us and help shape a consumer-focused future to be proud of.  


About the Opportunity

You'll conduct monthly business planning meetings with designated distributors focusing on sales performances, coverage, call planning, distribution, merchandising and service levels, to continuously improve excellence in field execution. This position is also responsible for regularly reviewing the distributors’ infrastructure with the objective to upgrade as necessary to effectively handle the increasing competitive and challenging market environment and to train, develop, and motivate our sales team of Business Development Representatives, Sales Executive/ Supervisor and Area Sales Manager.

Responsibilities
  • Managing the distributor like a business unit and is responsible for managing the P&L for the territory
  • Evaluating how to define the Route to Market through the distributor’s business, via cost-effective and provides a proper level of service complying to the Company’s business strategies & objectives
  • Developing a business plan for the distributor that will address both consumer and trade needs and a joint business plan with the distributor on achieving yearly sales KPIs set by Company
  • Applying commercial and information management techniques (e.g.DMS & Analyzer) to follow through and analyze results and take corrective action to maintain expected business results
  • Communicating Company’s strategies and guidelines to the distributor & ensure promotional activities are cascaded down and implemented effectively by all field sales personnel
  • Ensure bottom-up sales forecast by sku by the distributor is submitted 2 months ahead
  • Ensuring appropriate levels of inventory are managed at all times versus sellout
  • Managing Sales & Marketing budgets & ensuring all planned promotional budgets are effectively spent
  • Monitoring sales performance & KPIs by following through actions to improve performance
  • Ensure excellence in-store execution in merchandising & each promotional activities
  • Leading FBM primary & secondary teams in development and execution of the business plan
  • Providing coaching to the primary team for personal & career development as the need arises via coaching session; Fonterra Call Procedure assessment (FCP) & Field Work Report (FWR)
Key Requirements:
  • Bachelor’s Degree in marketing or business
  • Minimum 3-5 years of regional sales experience in the dairy or FMCG industries
  • Experienced in sales execution, distributor management, RTM, budget management, in-store execution, promotional and merchandising activity
  • Excellent interpersonal, communication and negotiation skills
  • Result-driven, fast, proactive, able to think strategically and good leadership ability
  • Candidates must have GT experience and flexible to be based in either Penang 

Be Part of Dairy’s Future

Great people continue to power this business forward. Our people thrive within a positive working environment, a collaborative and caring culture and leadership that continues to inspire.  

We believe in you bringing your best and most authentic self to work and we want you to succeed in a way that allows you to win, in every aspect of your life. We strongly encourage applications from First Nations people, as well as individuals of diverse cultural and social backgrounds. Our team is dedicated to supporting your professional development and personal wellbeing.  

We look forward to the possibility of you joining our inclusive team. 

Let’s make this your best move yet. Apply now! 

Please note that applicants must have full working rights for Malaysia to be considered.


#LI-NI1 #LI-JW