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Channel Marketing Manager

General Information

Date Published
19-Nov-2025
Advertising Ends
02-Dec-2025
ID#
14156
Role Type
Marketing & Comms
Work Type
Permanent Full-Time
Workplace Type
Hybrid
Country
New Zealand
Location
Auckland

Position Description

Our Co-operative
Ata whakaarohia tō āpōpō | Imagine Tomorrow with Us
At Te Mātāpuna Fonterra, we want everyone to feel they can be themselves. 

Whether you're early in your career or ready for your next step, Fonterra offers a unique opportunity to grow with a global dairy co-operative that values care, collaboration, and contribution. 

Owned by New Zealand dairy farmers and supported by a dedicated team, we are all working together to create a better future. Imagine tomorrow with us, where your career can grow, and you can create positive change.

He kupu mō mātou | About us
Fonterra Oceania is a fully integrated trans-Tasman business, culminating Fonterra Brands New Zealand (FBNZ) and Fonterra Australia. As one strong team, we’re focused on creating scale, driving synergies, and delivering great dairy products to consumers across New Zealand, Australia, and beyond. With a shared commitment to innovation, collaboration, performance and customer centricity, our Oceania business competes with impact across local and global markets. This role joins a team that’s helping shape the future of dairy in the region - one that’s agile, ambitious, and deeply connected to our communities and customers.

Mō tēnei tūranga | About the Opportunity
Play a pivotal role in shaping the future of Fonterra’s brands across Greater China and our incubated chilled market in Singapore. This is a strategic and hands-on marketing leadership role where you’ll drive brand relevance, innovation, and execution to deliver commercial impact in diverse, high-growth markets. You will:

  • Lead the reset and refinement of brand propositions to ensure local relevance and alignment with global positioning
  • Develop and manage a robust innovation and renovation pipeline from concept through to successful launch
  • Partner with sales and channel teams to support campaign execution, trade activation, and digital engagement
  • Own A&P budget management, ensuring disciplined spend and strong ROI across markets
  • Use consumer insights and market data to inform portfolio planning and identify growth opportunities

Mōu | About You
You’re a strategic marketer with a passion for building brands and delivering results in dynamic, complex markets. With strong commercial acumen and a collaborative mindset, you thrive on turning insights into action and influencing outcomes across multiple stakeholders. In addition to this, you will have:

  • 10 years+ Proven experience in brand management or channel marketing within FMCG or multinational businesses
  • Expertise in developing and executing brand strategies and innovation pipelines
  • Strong analytical skills to leverage consumer insights and market data for decision-making
  • Excellent communication and collaboration skills to work effectively across cross-functional teams
  • A proactive, solutions-focused approach with the resilience to navigate diverse markets and evolving priorities

Ngā Aura | Our Values 
At Fonterra, our values of Good Together, Better Every Day, and Every Drop Counts, are for everyone – no matter your background, identify or experience. These values guide us in delivering exceptional outcomes for our farmers, customers, communities, and each other. Discover how your values align with ours by taking our Values Quiz

Tā mātou oati | Our Commitment to You 
We care for our people globally. Our comprehensive benefits support your well-being, development, and work-life balance:
  • Fair and equitable pay
  • Health and well-being programs (medical, mental health support)
  • Professional development opportunities
  • Career growth support
  • Work-life balance options (flexible/hybrid working where possible)
  • Employee recognition
  • Support for community involvement and cultural connection
To learn more, visit Fonterra Careers

Ngā Mahi | A Career of Opportunities
At Te Mātāpuna Fonterra, we are inspired by purpose and guided by our principles and values. Together, we create goodness for generations and make a global impact at a local level. As part of our Co-operative, you are an everyday creator, imagining what Fonterra, dairy, and you can be here.

Tātou Tātou | Join Us
Does this sound good to you? Come join our whānau - bring your whole self, and let's solve for better together. 

You, me, us together, Tātou, tātou.

He Wāhi mō te Katoa | Together, we're shaping a future of inclusion.
Inclusion is key to our Co-operative. We're building a team that reflects the diverse world we live in, believing it drives better decisions and innovation. 

We welcome applications from all backgrounds (ethnicities, genders, identities, orientations, ages, abilities, neurotypes, cultures, religions). 

Even if you don't meet every requirement listed, we encourage you to apply; we value your potential and growth. 

If you face accessibility issues or need accommodations during the process, please contact your recruiter. We ensure fair participation, allowing you to be at your best. Tātou, tātou.