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Assistant Trade Marketing Manager

General Information

Date Published
20-Feb-2026
Advertising Ends
06-Mar-2026
ID#
14699
Role Type
Sales
Work Type
Permanent Full-Time
Workplace Type
On-site
Country
Malaysia
Location
Malaysia

Position Description

We are Fonterra, one of the world's largest dairy nutrition companies.

At  Fonterra, you’ll be inspired by purpose and guided by principles. Whether you're based in New Zealand or anywhere else around the world, you’ll be part of a team that creates goodness for generations and delivers global impact through local action. Our brands are trusted by families and individuals alike, delivering high-quality dairy nutrition to millions of people globally.

 As a Co-operative created and owned by New Zealand dairy farmers, our collaboration, innovation, and passion have enabled us to share the goodness of our dairy with the world. We're committed to caring for the land, our animals, and every drop of milk, producing nutritious food with safe, quality ingredients loved in New Zealand and around the world.  

As part of the Fonterra Co-op, you'll be solving for a better future alongside a team connected by solid values as we strive to be a leader in dairy sustainability, dairy innovation and science, with a focus on New Zealand milk.   

When you join Fonterra, you'll open yourself to a career of opportunities where you can grow with us by developing your skills, sharing your knowledge, and exploring diverse career paths that ignite your passions.

About the role

Role purpose:

This role is critical in driving trade marketing strategy and execution for Food Service channels (Food Operators and Baking Ingredient Stores). It combines strategic planning with hands-on implementation to translate brand strategies into actionable programs, build sales volume, create brand relevance, and deliver category growth. The position oversees channel development, shopper programs, activations, revenue growth management, and category insights, ensuring alignment with business objectives and ROI.

Key Accountabilities

Trade Marketing Planning

  • Develop and implement channel-specific trade marketing strategies focusing on 5Ps (Product, Price, Placement, Promotions, POSM).
  • Identify new channel and category opportunities; initiate volume gap closure program.
  • Lead annual activity calendar for Food Operator and Bakery channels.
  • Collaborate with Sales & Marketing to align on category strategy and promotional plans.

Customer (Food Operator) & Shopper Programs – Food Operator & Baking Ingredient Stores

  • Design and execute key customer programs that add brand value and drive revenue.
  • Develop promo grids, allocate promotional stocks/premiums, and justify ROI.
  • Manage promotion logistics, creative development, and sales support materials.
  • Conduct post-promo analysis and campaign effectiveness evaluations.

Revenue Growth Management

  • Manage trade spend budgets efficiently; track A&P utilization.
  • Define pricing strategies and monitor competitor pricing/promotion trends.
  • Identify opportunities for ingredient cost optimization to improve profitability.

Channel Activations

  • Build activation plans, SOPs, and training decks for promoters and merchandisers.
  • Develop customized activation programs for NPD launches, festive campaigns, and national activities.
  • Optimize in-store space via planogram reviews and merchandising standards.

Category Management

  • Maintain competitor pricing and promotion database.
  • Utilize shopper behavior research to inform customer-specific plans.
  • Present category and pricing insights in monthly business reviews.

Project Management

  • Work closely with Chefs to create demand-generation initiatives based on food trends.
  • Partner with industry academies for branding awareness programs.
  • Support trade fairs and BTL campaigns with distributors and sales teams.

People Development & Trainings

  • Train internal and external teams on trade marketing programs and execution standards.
  • Motivate and guide promoter agencies and merchandisers to deliver excellence.

Critical Skills & Experience:

  • Degree in a related field, preferably in Business or Hospitality related role in the foodservice or FMCG industry.
  • Strong Commercial Acumen – Highly analytical with strong focus on achieving measurable results.
  • Analytical mindset with the ability to interpret data.
  • Excellent communication skills – Able to collaborate and engage effectively with internal and external stakeholders.
  • Driven with proven ability to deliver outcomes.
  • Project Management – Skilled in budgeting, ROI analysis, planning, and managing timelines effectively.
   
Are you excited about this opportunity but may only meet some requirements?

At Fonterra, we are committed to building a diverse workplace and, therefore, open to looking at applicants with excellent transferable skills. If that's you, we encourage you to apply as you may be the right candidate for this role or one of our other opportunities. 

Or join our Talent Community by clicking here, to be notified about new and relevant job opportunities. 

The benefits of life at Fonterra

Our people and what they bring to our Co-op shape our success. We have a collaborative culture, inspiring leaders, and passionate people, making Fonterra a great place to work. We also offer competitive remuneration and a range of benefits, regardless of your role or location. 

Fonterra is a place where everyone can be themselves, feel empowered to do their best, and are empowered to create goodness for generations.  

Sound good to you? Come and join us, and let's solve for better, together. You, me, us together.