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Head of Brand and Design

Job Name
Head of Brand and Design

General Information

Date Published
25-Aug-2025
Advertising Ends
08-Sep-2025
ID#
13070
Role Type
Marketing & Comms
Work Type
Permanent Full-Time
Workplace Type
Hybrid
Country
New Zealand
Location
Auckland

Position Description

Ata whakaarohia tō āpōpō | Imagine Tomorrow with Us
For more than 150 years, Fonterra farming families have brought the goodness of natural dairy to people all over the world. We're a farmer owned Co-operative based in Aotearoa New Zealand. Made up of thousands of farming families and employees all working together for better. 
As a Co-operative we know the value of coming together to achieve a common purpose.  We want to be the source of the world’s most valued dairy, working with our farmer shareholders and customers to provide trusted, high-quality dairy nutrition for generations to come.

Here at Fonterra, we are committed to growing our people. We value you and your career progression and are excited that you are taking this next step in your career journey with us. We are proud to offer a wide variety of roles across the Co-op, ensuring that no matter what business unit or stage of life you're in, there's a good chance we've got something to suit.

He kupu mō mātou | About us 
Innovation plays a critical role in unlocking future growth for Fonterra and is integral to achieving our long-term aspirations; it is crucial that innovation continues to evolve as part of our DNA, embedding it into our brand and culture. In 2022, we created a new portfolio of Innovation and Brand to identify growth opportunities to protect shareholder interests and new and innovative, highly valuable markets for our Co-op to compete in. 

This portfolio brings a new level of focus, capability, and thinking to help grow the premium value of our products.

Mō tēnei tūranga | About the opportunity 
We are excited to announce a brand-new and high-impact opportunity for a Head of Brand and Design to join our team on a permanent basis at our vibrant Head Office on Fanshawe Street, Auckland.
In this pivotal role, you’ll take the lead in bringing our brand to life by shaping and embedding world-class design systems that reflect and reinforce our core brand values. With creativity at the forefront, you’ll drive visual consistency and brand excellence across every touchpoint — ensuring our identity resonates powerfully and with purpose.

Reporting to the General Manager of Brand & Marketing, your primary responsibility will be to oversee Fonterra's brand and marketing creative initiatives, ensuring these efforts align with the company's overall brand strategy and marketing objectives. 

This role is crucial for meeting the organization's brand and marketing objectives, emphasising strategic alignment and consistency across different business sectors and markets.

Key responsibilities include:
  • Lead the implementation and evolution of new and existing Brand and Marketing creative storytelling, bringing to life our core narratives through visual communication. 
  • Ensure the global brand and marketing design team consistently delivers effective brand-aligned marketing collateral 
  • Provide technical leadership, foster a deep competency within the team, using a digital-first approach across brand and marketing design systems, creating efficiency and effectiveness using AI tools and design systems.
  • Lead creative and brand-aligned solutions to complex and challenging brand and marketing initiatives in alignment with the Brand Marketing Strategy, championing the brand architecture of Fonterra as an endorser brand for our commercial brands AFP and NZMP.
  • Provide creative leadership, fostering a deep understanding of brand marketing objectives and creative effectiveness.

Mōu | About you 
As Head of Brand and Design, you’ll play a key strategic role, partnering closely with stakeholders to ensure our creative vision is tightly aligned with business priorities. Your ability to communicate with clarity, collaborate with confidence, and build strong, trusted relationships will be instrumental in cultivating a brand and marketing culture that’s not only strategic — but energised, inclusive, and purpose-driven.
Bringing a wealth of experience from both agency and in-house environments, you’ll inspire, mentor, and elevate a talented team — empowering them to thrive creatively while remaining laser-focused on accountability and impact. With your commercial acumen and passion for operational excellence, you'll lead with purpose, ensuring every campaign is executed with precision and delivers measurable results.

Other key requirements include:
  • Extensive experience in creative marketing leadership roles, with expertise in digital and brand design, team leadership on both client and agency sides, and customer insights analysis
  • Degree in Graphic Design, with proven visual design skills across various media and proficiency in Adobe Creative Suite, video editing tools, and AI design tools is a must.
  • Creative storyteller, who has the ability to craft brand and marketing creative utilising our brand visual identity integrated with our messaging framework.
  • Experience in reviewing key audience/customer-focused and traditional marketing copywriting, collaborating with in house, market teams and third-party agencies

Ngā Uara | Our Values
We live our values every day—Good Together, Better Every Day, and Every Drop Counts. They are for everyone and guide how we show up for each other, our farmers, and our communities. 

Take our Values Quiz to reflect on how your values align with ours.  Click here.

Tā mātou oati | Our Commitment to You
We care for our people globally. Our comprehensive benefits support your well-being, development, and work-life balance:
  • Fair and equitable pay
  • Health and well-being programs (medical, mental health support)
  • Professional development opportunities
  • Career growth support
  • Work-life balance options (flexible/hybrid working where possible)
  • Employee recognition
  • Support for community involvement and cultural connection

To learn more, visit Fonterra Careers   

Ngā Mahi | A Career of Opportunities
At Te Mātāpuna Fonterra, we are inspired by purpose and guided by our principles and values. Together, we create goodness for generations and make a global impact at a local level. As part of our Co-operative, you are an everyday creator, imagining what Fonterra, dairy, and you can be here.

Tātou Tātou | Join Us
Does this sound good to you? Come join our whānau - bring your whole self, and let's solve for better together. 
You, me, us together, Tātou, tātou.

He Wāhi mō te Katoa | Together, we're shaping a future of inclusion.
Inclusion is key to our Co-operative. We're building a team that reflects the diverse world we live in, believing it drives better decisions and innovation. 

We welcome applications from all backgrounds (ethnicities, genders, identities, orientations, ages, abilities, neurotypes, cultures, religions). 

Even if you don't meet every requirement listed, we encourage you to apply; we value potential and growth. 

If you face accessibility issues or need accommodations during the process, please contact your recruiter. We ensure fair participation, allowing you to be at your best. Tātou, tātou.

Applications close at midnight on Monday, 08th of September.