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Digital Content & Automation Specialist

Job Name
Content & Marketing Automation Specialist

General Information

Date Published
25-Aug-2025
Advertising Ends
08-Sep-2025
ID#
13069
Role Type
Marketing & Comms
Work Type
Permanent Full-Time
Workplace Type
Hybrid
Country
New Zealand
Location
Auckland

Position Description

Ata whakaarohia tō āpōpō | Imagine Tomorrow with Us
For more than 150 years, Fonterra farming families have brought the goodness of natural dairy to people all over the world. We're a farmer owned Co-operative based in Aotearoa New Zealand. Made up of thousands of farming families and employees all working together for better. As a Co-operative we know the value of coming together to achieve a common purpose.  We want to be the source of the world’s most valued dairy, working with our farmer shareholders and customers to provide trusted, high-quality dairy nutrition for generations to come.

Here at Fonterra, we are committed to growing our people. We value you and your career progression and are excited that you are taking this next step in your career journey with us. We are proud to offer a wide variety of roles across the Co-op, ensuring that no matter what business unit or stage of life you're in, there's a good chance we've got something to suit.

He kupu mō mātou | About us 
Innovation plays a critical role in unlocking future growth for Fonterra and is integral to achieving our long-term aspirations; it is crucial that innovation continues to evolve as part of our DNA, embedding it into our brand and culture. In 2022, we created a new portfolio of Innovation and Brand to identify growth opportunities to protect shareholder interests and new and innovative, highly valuable markets for our Co-op to compete in. 

This portfolio brings a new level of focus, capability, and thinking to help grow the premium value of our products.

Mō tēnei tūranga | About the opportunity 
We are excited to announce a brand-new and high-impact opportunity for a Content & Marketing Automation Specialist to join our team on a permanent basis at our vibrant Head Office on Fanshawe Street, Auckland.

As our Content Marketing Automation Specialist, you will lead the development and execution of end-to-end digital engagement strategies using advanced marketing automation systems. With a data-driven mindset and strong analytical skills, you will deliver high-impact engagement campaigns across the customer lifecycle to drive business outcomes for our B2B digital products. 

Your expertise will also support marketing retargeting, website experience optimisation, and content creation to enhance customer journeys and achieve measurable results.

Key Responsibilities Include:
  • Leverage technology, data, and creative content to drive brand engagement and customer loyalty.
  • Develop and execute marketing automation strategies for personalised customer experiences.
  • Lead campaign design, segmentation, and database management for marketing automation.
  • Serve as the in-house expert on marketing automation.
  • Manage automated campaigns, including email templates and website retargeting.
  • Work with designers to ensure industry-standard best practices in digital communications.
  • Create and refine digital content tailored to audience journeys.
  • Analyse campaign performance to deliver actionable insights.
  • Foster strong relationships with stakeholders.
  • Coordinate with IT, brand, digital, product, communications, and channel teams for strategic alignment.

Mōu | About you 
You are a data-driven, creative thinker with expertise in marketing automation. Comfortable using technology and insights to build impactful campaigns, you collaborate easily across teams to improve engagement, customer experience, and loyalty. Your proactive approach and curiosity set you apart—you thrive in fast-paced environments and seek new ways to build engagement, enhance retention, and exceed expectations.

Your energetic, hands-on approach and teamwork skills ensure you're always ready to help colleagues and build strong relationships.

Other key attributes include:
  • Over six years of experience in marketing automation, email marketing, CRM marketing, or related fields.
  • More than three years of expertise in content optimisation, publishing, and end-to-end management.
  • Demonstrated success in executing effective email marketing campaigns and implementing marketing automation strategies such as retargeting.
  • Proficient in Salesforce, SAP, and comparable software platforms.
  • Highly self-motivated and adept at managing multiple tasks efficiently.
  • Possesses a strong balance between strategic thinking and practical, hands-on execution.
  • Experienced with AI and has an in-depth understanding of automation tools
  • A team-oriented individual who contributes positively to group projects and helps create an engaging working environment.

Ngā Uara | Our Values
We live our values every day—Good Together, Better Every Day, and Every Drop Counts. They are for everyone and guide how we show up for each other, our farmers, and our communities. 

Take our Values Quiz to reflect on how your values align with ours.  Click here.

Tā mātou oati | Our Commitment to You
We care for our people globally. Our comprehensive benefits support your well-being, development, and work-life balance:
  • Fair and equitable pay
  • Health and well-being programs (medical, mental health support)
  • Professional development opportunities
  • Career growth support
  • Work-life balance options (flexible/hybrid working where possible)
  • Employee recognition
  • Support for community involvement and cultural connection
To learn more, visit Fonterra Careers 

Ngā Mahi | A Career of Opportunities
At Te Mātāpuna Fonterra, we are inspired by purpose and guided by our principles and values. Together, we create goodness for generations and make a global impact at a local level. As part of our Co-operative, you are an everyday creator, imagining what Fonterra, dairy, and you can be here.

Tātou Tātou | Join Us
Does this sound good to you? Come join our whānau - bring your whole self, and let's solve for better together. You, me, us together, Tātou, tātou.

He Wāhi mō te Katoa | Together, we're shaping a future of inclusion.
Inclusion is key to our Co-operative. We're building a team that reflects the diverse world we live in, believing it drives better decisions and innovation. 

We welcome applications from all backgrounds (ethnicities, genders, identities, orientations, ages, abilities, neurotypes, cultures, religions). 

Even if you don't meet every requirement listed, we encourage you to apply; we value potential and growth. 

If you face accessibility issues or need accommodations during the process, please contact your recruiter. We ensure fair participation, allowing you to be at your best. Tātou, tātou.

Applications close at midnight on Monday, 08th of September.