We are looking for an Assistant Brand Manager to develop and manage marketing strategies and brand plans for the assigned brands with long term sustainability on parameters of brand growth, market share and profitability of our brands, whilst creating and managing an innovation plan taking into consideration the current and future consumer trends.

What you would be doing:

• Develop and execute growth strategies based on consumer insights and market trends.
• Manage pricing, portfolio strategies, and budgets to ensure brand profitability.
• Enhance brand awareness and equity through effective advertising and promotions.
• Conduct market research, identify shopper insights, and support innovation pipelines.
• Support innovation pipelines and manage product lifecycle from concept to phase-out.

Here’s what we are looking for:

• Bachelor’s or Master’s Degree in recognized university in the field of Marketing or Business Management, and CIM or equivalent professional qualification
• 2-3 years’ experience in Brand Equity and Product Life Cycle Management in the consumer goods industry  (FMCG)
• 2-3 years’ experience in Project Management of New Product launch (end-to-end process)