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Brand Manager - Anlene

Job Name
Brand Manager (Anlene)

General Information

Date Published
26-Aug-2026
Advertising Ends
26-Sep-2026
ID#
16951
Role Type
Marketing & Comms
Work Type
Permanent Full-Time
Workplace Type
On-site
Country
Thailand
Location
Thailand

Position Description

Job Purpose

  • To develop, gain approval for and implement effective company’s core brand plans to meet volume, revenue, profit and brand objectives for designated product/brands within organization portfolio.
  • To initiate new ideas to increase brand / category penetration without deterring from global brand strategy.


Key Accountabilities

  • Lead in the development of the annual marketing plan for the brand.
  • Oversee and optimize A&P budgets for assigned campaigns, ensuring effective resource allocation and maximizing return on investment.
  • Lead in the ongoing monitoring and reporting of progress against plan.
  • Lead the assigned renovation/innovation project from development to launch. Lead in implementation/execution by clearly communicating and coordinating with suppliers such as creative agency, media agency and research agency.
  • Analyze market trends, competitor activities, and consumer behavior to support strategic decision-making and identify business growth opportunities.
  • Governance & Compliance to ensure all marketing activities adhere to company policies, regulatory standards, and operational procedures.


Qualifications

  • University graduates in Marketing, Science in Pharmacy, Science in Food or any related field
  • Minimum 5 years of marketing experience from FMCG environment
  • Proven success in product launches and campaign execution.
  • Strong strategic thinking, leadership, and communication skills.
  • Experience with digital marketing and data analytics tools.
  • Having marketing experience or nutritional background from milk manufacturer will be an advantage
  • Good interpersonal and communications skill
  • Fluent in spoken and written English
  • Pay attention to details

About Lactalis-Mainland Dairy

Lactalis-Mainland Dairy is a global consumer business with 4,300 employees, a portfolio of iconic dairy brands, and an exciting dairy future. Formerly Fonterra’s Global Consumer and associated businesses, our brands are well known across Australia, New Zealand, Southeast Asia, South Asia and the Middle East and Africa. We bring together much loved brands including Western Star, Perfect Italiano, Mainland, Anchor, Anlene, Anmum and Fernleaf - along with new career opportunities that offer unique exposure in a dynamic and evolving industry. As we become part of Lactalis, and as you navigate around our careers site, you may still see references to, or branding from, Fonterra. This is a normal part of the transition as we progressively move to our own dedicated platforms and websites. We appreciate your patience and understanding and hope this does not cause any confusion. We’re excited by the future and it’s the perfect time to help us create it.