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Area Sales Manager (Melaka)

Job Name
Area Sales Manager (Melaka)

General Information

Date Published
01-Apr-2026
Advertising Ends
31-May-2026
ID#
15440
Role Type
Sales
Work Type
Permanent Full-Time
Workplace Type
On-site
Country
Malaysia
Location
Malaysia

Position Description

Iconic dairy brands, exciting dairy future!   

Mainland Dairy is entering a bold, new chapter. Evolving from our roots as the business formerly known as Fonterra’s global Consumer and associated businesses, we are set to become part of Lactalis Group, the world’s largest dairy company known for its firm belief in the future of dairy and rapid, consumer-driven growth.  

At Lactalis – Mainland Dairy, our passionate and talented team is committed to nurturing the future, unlocking new opportunities, and fostering innovation in nutrition and food.  Come join us and help shape a consumer-focused future to be proud of.


About the Opportunity

Job Purpose
  • To conduct monthly business planning meetings with designated distributors focusing on Sales Performance, Coverage, Call Planning, Distribution, Merchandising and Service Levels, to continuously improve distributors in field executions.
  • Ensuring that area sales and development objectives are achieved through planning, direction, motivation and follow-up activities with the area field sales team.
  • To regularly review the distributors' infrastructure with the objective to upgrade as necessary to effectively handle the increasingly competitive and challenging market environment and to train and develop the team of CRO / Van Sales.

Key Responsibilities
  • Distributor Management
    • Set sales and distribution targets for each Distributor.
    • Ensure adherence to the agreed journey plans for Distributors' field sales personnel.
    • Conduct Distribution audits during market visits and discuss follow-up actions with the Distributors concerned.
    • Evaluate continuously distributors' overall performance and come up with alternatives/solutions if certain distributors are performing below par.
    • Hold monthly discussions with ASE together with the Distributor owner, CRO and Merchandiser to update Sales KPI performance and resolve trade/operational issues.
  • Financials
    • Responsible for credit control and timely collections of receivables.
    • Manage the sales and marketing budgets and ensure the promotional budgets are effectively and prudently spent.
    • Commercial Planning
    • Ensure the Company's promotional activities are cascaded down and implemented effectively by all field sales personnel.
    • Evaluate competitive activities, report and recommend counteractions.
    • Ensure bottom-up sales forecast by SKUs by the distributor is submitted 2 months ahead.
  • In-Store Excellence
    • Ensure effective implementation of Merchandising guidelines and standards.
    • Executes Picture of Success in the outlet and tracks the same- 5Ps (Product, Price, Place, Promotion, POSM).
    • Improve out of stocks (OOS) situation in the outlet.
    • Coordinates with merchandising agency for timely and quality execution.
    • Provides timely feedback to internal and external stakeholders on store issues and opportunities.
    • Assist Achieves speed to market on innovation including NPD, events, promotions and POSM.
  • Organizational and People Management
    • Lead your team to deliver the company vision to be the innovative face of dairy, and to drive a high-performance culture.
    • Help create an engaged, driven and positive culture. Drive employee engagement through leading by example in engagement actions. Lead action planning around engagement opportunities and ensure progress is achieved to improve employee engagement.
    • Spend maximum time in the field working shoulder-to-shoulder coaching and on-the-job training with ASE, Distributor CROs and merchandisers.
    • Develop an annual performance plan for direct reports and review at least quarterly.
    • Develop an Individual Development Plan for direct reports focusing on building capability and high-performing teams.
    • Participates in training to enhance competencies.

Skills & Experience
  • Bachelor's Degree or equivalent experience.
  • Minimum 3-5 years of related experience in the FMCG environment.
  • Experience inmanaging teams and achieving sales targets.
  • Willingness to travel extensively within the region.
  • Strong in Excel and Office applications.
  • The role will be based in Melaka.

Be Part of Dairy’s Future

Great people continue to power this business forward. Our people thrive within a positive working environment, a collaborative and caring culture and leadership that continues to inspire.  

We believe in you bringing your best and most authentic self to work and we want you to succeed in a way that allows you to win, in every aspect of your life. We strongly encourage applications from First Nations people, as well as individuals of diverse cultural and social backgrounds. Our team is dedicated to supporting your professional development and personal wellbeing.  

We look forward to the possibility of you joining our inclusive team. 

Let’s make this your best move yet. Apply now! 

Please note that applicants must have full working rights for Malaysia to be considered.

About Lactalis-Mainland Dairy

Lactalis-Mainland Dairy is a global consumer business with 4,300 employees, a portfolio of iconic dairy brands, and an exciting dairy future. Formerly Fonterra’s Global Consumer and associated businesses, our brands are well known across Australia, New Zealand, Southeast Asia, South Asia and the Middle East and Africa. We bring together much loved brands including Western Star, Perfect Italiano, Mainland, Anchor, Anlene, Anmum and Fernleaf - along with new career opportunities that offer unique exposure in a dynamic and evolving industry. As we become part of Lactalis, and as you navigate around our careers site, you may still see references to, or branding from, Fonterra. This is a normal part of the transition as we progressively move to our own dedicated platforms and websites. We appreciate your patience and understanding and hope this does not cause any confusion. We’re excited by the future and it’s the perfect time to help us create it.